Marketing Qantas

The report discuss every last(predicate) the crucial information on Qantas Airways Limited required for business and competition intelligence needs and contain a study of the major native and external factors affecting Qantas Airways in the form of SWOT and pestEL analysis as well as a breakdown . And examination of leading point of intersection revenue streams of Qantas Airways. Data is supplemented with details on Qantas Airways history, key executives and business description, attitude and subsidiaries as well as a list of carrefours, services and the current available statements from Qantas Airways Limited.To undertake the report, primary/qualitative (Qantas Web site) and secondary/ valued (Internet journals, reports and news) data was collected. The oil market is going through dramatic shifts in regional imply and supply balances. In 2012 the work on of OPEC and strong submit from the Brazilian, Russian, Indian, and Chinese (BRIC) economies prevented a decline in pric e (IATA, 2014, p. 12). This can be seen as a major factor affecting Qantas internationalists advantageousness. With socio political factors in Middle East and North Africa may pay off low potential impact on the growth of aviation business. air industriousnesss growth was always linked to technology. fresh developments in this scarecrow are gathering pace and volition deal to bewitch hereafter dynamics of the industry. New trends in aircraft technology allow for continue to influence the delivery. Aviation Industry continues to make progress in the area of environmental protection where new aircraft models are designed to cut back emissions and to change efficiency. On the legal front, industry continues to achieve harmonized legal material for aviation industry. 2. Qantas International Important Macro environmental factors2.1 jolty vegetable oil PricesAviation fuel process follows trends in crude oil prices. star of the around important macroeconomic factors affecti ng Qantas International Operations and profitability will be fuel prices. Looking at the latest pecuniary statements (Fig 2) it is pellucid that fuel contributes to the expenses in a large scale. Thus any(prenominal) changes in fuel prices are going to affect the bottom-line. As mentioned in the PEST Analysis in the previous section, crude oil prices maintain mail preventing a decline in fuel oil prices. come Qantas Group one-year Report 2013Fig. 2 2.2engineering Technology will be one of the important macroeconomic factors which will be driving Qantas Internationals changeation. Qantas group will continue its investments in new aircraft technology, node experience technology, training, customer service etc. Emerging technologies like New Distribution capabilities (NDC) are going to transform customer shopping experience. Technology will continue to impact following(a) areas of the businessAircraft Design ( give notice efficient designs, reduced carbon footprint) node E xperience Ground discourseCustomer shopping experienceMarketing QantasThe report discuss all the crucial information on Qantas Airways Limited required for business and antagonist intelligence needs and contain a study of the major inherent and external factors affecting Qantas Airways in the form of SWOT and PESTEL analysis as well as a breakdown . And examination of leading product revenue streams of Qantas Airways. Data is supplemented with details on Qantas Airways history, key executives and business description, fix and subsidiaries as well as a list of products, services and the latest available statements from Qantas Airways Limited. To undertake the report, primary/qualitative (Qantas Web site) and secondary/ quantifiable (Internet journals, reports and news) data was collected. The oil market is going through dramatic shifts in regional demand and supply balances. In 2012 the influence of OPEC and strong demand from the Brazilian, Russian, Indian, and Chinese (BRIC) e conomies prevented a decline in price (IATA, 2014, p. 12). This can be seen as a major factor affecting Qantas Internationals profitability. With socio political factors in Middle East and North Africa may digest low potential impact on the growth of aviation business. Aviation Industrys growth was always linked to technology.New developments in this front are gathering pace and will continue to influence prospective dynamics of the industry. New trends in aircraft technology will continue to influence the delivery. Aviation Industry continues to make progress in the area of environmental protection where new aircraft models are designed to cut back emissions and to better efficiency. On the legal front, industry continues to achieve harmonized legal modelling for aviation industry.2.Qantas International Important Macro environmental factors2.1 Crude Oil PricesAviation fuel process follows trends in crude oil prices. One of the most important macroeconomic factors affecting Qanta s International Operations and profitability will be fuel prices. Looking at the latest financial statements (Fig 2) it is obvious that fuel contributes to the expenses in a large scale. Thus any changes in fuel prices are going to affect the bottom-line. As mentioned in the PEST Analysis in the previous section, crude oil prices maintained position preventing a decline in fuel oilprices.Source Qantas Group Annual Report 2013Technology will be one of the important macroeconomic factors which will be driving Qantas Internationals transformation. Qantas group will continue its investments in new aircraft technology, customer experience technology, training, customer service etc. Emerging technologies like New Distribution capabilities (NDC) are going to transform customer shopping experience. Technology will continue to impact following areas of the businessAircraft Design ( Fuel efficient designs, reduced carbon footprint) Customer Experience Ground Handling Customer shopping experie nce