Advertising business aspects :: Free Essay Writer

Advertising task aspectsAdvertising business aspects? Not in this world. How can advertise workforcet be ethical when we lie in in a society that says sex grapples? The slight you have on the better the ad is. wherefore we also live in a time that still portrays most minorities in uninventive roles. Most minorities are still seen as second-class citizens in round advertise ments. I think until advertisements depict women and minorities in a better way, advertising will never be ethical.Women are seen as insurance to an advertizer to sell their product. Many advertisements that are targeted to men use partial or complete female nudity, sexual suggestiveness, and innuendo (Sex stereotyping in advertising 103). In other words these ads imply that the female in the advertisement is the firearm reward for him buying the product. For example there is a corona (beer) commercial message out now. The first thing you see in the commercial is twain women walking on a beach in tiny bikinis. Then after that you see a couple holding hands ultimately the corona bottle appears. Women are not only used for men advertising, female models that are half naked are used to sell women products also. Victoria Secrets commercials and ads would fall under this category. Although the product is clearly for women, according to Berger the advertizer is still trying to draw a male audience. Advertisers believe that men and women prefer to see female bodies in advertisement.Public Service contract is usually thought of as informative. Public service announcements are ad that tries to bring awareness most certain issues such as cigarettes. barely there are some public service announcements that can ventilate mixed messages out to the public. In one public service announcement there is an ad with this tall, thin and attractive women. In the poster she is smoking a cigarette, but she also have one of her hand on her butt and the other right under her breast. Then under the p ick up in bold letters it states, AN UGLY BUTT CAN break in A GREAT BODY. The word butt could mean to different things in this sentence. So what was meant to be a health issue has just changed to a health or sex issue. The cigarette looks as if it is adding to her sexual conjure up instead of demeaning it. Now the message that cigarettes are harmful to luggage compartment has gotten lost. Advertising cannot be ethical when we are not sure about the message of a cigarette public service announcement.