Components of External Environment

What are the two well-nigh relevant externalities from Exhibit 2.6 for a firm with which you are familiar? Have these externalities made the dissimulation in which the firm operates more, or less, attractive to you as consumer? I am familiar with the swap industry which operates at boob some relevant externalities or the sphere of influence international the association that shapes how companies do business. Unlike the micro purlieu of a sell store, companies in the retail industry usually cannot influence or change the large environment and must adapt to changes as they arise. The macro environment includes economic, technological, societal and governmental influences. A retail merchant must understand the grapheme of each to deal within the retail industry (Marcus 2011). I feel that macro environment is a useful tool to understand the spoilt get going word of the environment in which the firm is in operation(p) Technology not tho creates new products for reta il companies to sell, hardly in any case plays a study role in changing the way retail companies do business. technological advancements much(prenominal) as the Internet offer retail customers additional obtain options. Technology also opens new retail markets, such as the Home Shopping Network and web-based retailers such as Amazon.com (Marcus 2011) which I use in buying books. Barcoding and computerized burster systems have change the retail industry by allowing retailers to originate new processes that augment efficiency. Point-of-sale systems increase sales by allowing retailers to process cash, check, and credit- and debit-card payments. Secondly, most government policies can have a number of authoritative or negative effects on the retail industry. When it comes to presidency assistance, such as government-backed loans and subsidies, can second fledgling retailers deform or allow an established come with to keep be low for consumers. However, government poli cies can also hinder businesses by imposing ! regulations that increase costs, such as requiring the...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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