Research Report on Brand Preference in Mysore Region

ABSTRACT: This project is about the market share of 2 brands of biscuits based on consumer taste, survival of the fittest and preferences. The sample size of our fall out was limited due to time constraint. Still I tried best to estimate the result which gives a fair overview of the Mysore market. The treasure was conducted in a various region of Mysore, so I cannot assume this data as the general consumer choice of the entirely India. Preliminary Details Unstructured and Structured audience: A major decision area in question use is the horizontal surface and the form of structure imposed on the responder. The various strategic offer options that includes unstructured retort (or unrestricted response, the free choice of words) and structured response (or closed response, condition alternatives provided). Close responses typically are categorised as multiple- choice, checklist, rating, or ranking response strategies.

I have selected the structured interview for our questionnaire because that gives the cho ice to the responder and it is convenient f! or them to reply. I have categorized the questionnaire as: manifold Choices: Multiple-choice questions are appropriate where in that respect are much than two alternatives or where we seek grade of preference, interest, or agreement. rate question: Rating questions ask the respondent to position severally factor on a ally outperform, verbal, numeric, or graphic. surmount is the most frequently used var. of the Summarized rating scale. Summarized scale consists of statements that express either a lucky or admonitory attitude towards the object of interest. We...If you want to stick out a replete essay, order it on our website: OrderCustomPaper.com

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